Everyday Phenomenal - Sustainable Wardrobe Staples for Busy Mums

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Everyday Phenomenal is the first eco-friendly clothing brand that’s shifting the focus from how women 'look' to how women 'feel'.

Discover sustainable wardrobe staples for busy mums that are stylish, comfortable and empowering!

When you feel your best, you look your best.

The Everyday Phenomenal collection is made using only the finest quality eco-friendly fabric. The materials are sourced from a small, family-run European business that works exclusively with independent sustainable clothing brands. The softness, quality and durability of the material are unparalleled.



Proudly UK-made

The Everyday Phenomenal collection is made in a studio just outside London by a group of seasoned seamstresses specialising in high-end, eco-friendly clothing. The limited edition pieces are made with the utmost care - from contrast tees and classic jumpers to super soft dresses suitable for any occasion.



The 2023 Collection highlights include:

Blue Star Organic Cotton Eco-Friendly T-Shirt - A classic everyday t-shirt perfect for lounging or going out. It can be styled according to your mood- be it with a skirt, jeans or shorts!

Pink Star Organic Cotton Jumper - An oversized cool everyday sweater that is comfortable and stylish. Crafted from super soft GOTS Standard Certified materials, it's perfect for the school run, lunch with friends and work meetings.

Mint Green Star Organic Cotton Jumper - An oversized cool everyday sweater that is comfortable and stylish. Crafted from super soft GOTS Standard Certified materials, it can be layered with a coat for winter or worn over dresses and skirts in spring.

Tote Bag - This eco-friendly sustainable shopper is a staple for all your Everyday Phenomenal outfits. Ideal to use every day for shopping trips, work meetings and storing essentials.



Join The Circle of Feeling Good

In a stressful modern world, we could all do with a little friendly support! And Everyday Phenomenal's garments offer a daily dose of good vibes: simply scan the mindfulness QR code on the swing tag and you will have access to Everyday Phenomenal's wellness hub 'The Circle of Feeling Good'. Discover everything from self-care advice to meditative exercises and inspirational quotes!

Founder of the brand Ayesha Mustafa wants all mums to be feel great and supported - "Everyday Phenomenal combines style, comfort and positivity to promote a philosophy of self-love and mindfulness. Through our collection, I want to remind women they are counted and powerful so that they can look and feel wonderful - every day."





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